When you’ve been helping women find clothes they love since 1973, you learn that great style isn’t about having more, it’s about choosing well. And Jill, the owner at Indigo Boutique, has that skill.
Trends come and go; colours change & silhouettes evolve. But some things never lose their place in your wardrobe: beautiful natural fibres, thoughtful design, rich colour and pieces that just feel great to wear.
Those principles have shaped the store’s collections for more than five decades, and that’s as true today as when she opened the doors to her shop all those years ago.
A cult favourite, for good reason
Some pieces quietly become a favourite of the store’s regular customers. Not because they’re loud or on-trend, but because people discover them, wear them, recommend them (and then come back for another colour).
Available in both short and long sleeve, it’s soft, lightweight and designed to drape beautifully. Plus the comfy length sits at the perfect spot, going with everything from linen pants to denim.
What’s the reason this knit has remained such a favourite? It skims rather than clings. It layers without bulk. The contrast trim gives it personality without overwhelming an outfit.
And then there are the colours. Rich forest green, vibrant cobalt blue, deep burgundy red. It makes it hard to pick a favourite. And with the long sleeve (Nadia) at $79* and the short sleeve (Nora) at $69*, it’s easy to see why this transeasonal buy keeps getting snapped up.
Their story began in 1973
Long before online shopping and fleeting trends, their little shop on Chapel Street in South Yarra became known for colourful knits, natural fibres and clothing that felt a little different.
From denim flares and handcrafted treasures collected through India and Nepal in the 1970s to the striped knits and textured layers we’ve become known for today, one thing has remained unchanged:
A love of colour. A love of texture. And the belief that beautiful clothes should be enjoyed for years, not just a season.
Which colour would you choose?
Whether you’re discovering this knit for the first time or adding another colour to your collection, it’s easy to see why they’ve become cult favourites.
Visit Jill and the team at Indigo Boutique on the ground floor at Collins234 and find the shade that’s waiting for you.
*While stocks last. Price correct as of July 2026.